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5 benefits of programmatic advertising

Programmatic advertising offers lots of benefits beyond more rapidly reporting instances and endless data. The total number of benefits presented by programmatic is usually what sways marketers and advertisers to start acquiring their media this way. Get much more information regarding https://enigma.swiss/fr/services/campagnes-digitales/publicite-programmatique/

 

The numbers speak for themselves, but let’s start out at the top.

 

What is programmatic advertising?

Programmatic technology, in quick, may be the automated process of acquiring digital media, often through a process named real-time bidding. Generally, it’s the future.

 

Programmatic buying is more rapidly, a lot more efficient, and less high priced. Advertisers now possess a far more granular look into their advertising campaigns by paying for impressions individually and using a dashboard to strategically manage their ad campaigns. With regular advertising, media inventory was purchased and sold manually. Ad networks purchased digital impressions ahead of time from various websites and apps and repackaged them to be sold to advertisers with no transparency or control for the advertiser. This process involved salespeople, requests for proposals, and also a whole great deal of human error. Needless to say, this process was inefficient, unreliable, and usually frustrating.

 

Under would be the top five benefits of programmatic advertising that, we’re willing to bet, have a considerable influence on why lots of agencies and brands are producing the switch from the standard to programmatic shopping for of digital media.

 

The numbers speak for themselves, but let’s commence at the best.

 

What exactly is programmatic advertising?

 

Programmatic technologies, in quick, is the automated process of obtaining digital media, generally via a process called real-time bidding. Essentially, it is the future.

 

Programmatic purchasing is quicker, more effective, and significantly less high priced. Advertisers now possess a extra granular look into their advertising campaigns by paying for impressions individually and using a dashboard to strategically manage their ad campaigns. With conventional advertising, media inventory was purchased and sold manually. Ad networks purchased digital impressions ahead of time from various websites and apps and repackaged them to be sold to advertisers with no transparency or control for the advertiser. This process involved salespeople, requests for proposals, along with a entire lot of human error. Needless to say, this process was inefficient, unreliable, and normally frustrating.

 

Beneath are the prime five benefits of programmatic advertising that, we’re willing to bet, possess a considerable influence on why a great number of agencies and brands are making the switch in the standard to programmatic acquiring of digital media.

 

Why use programmatic advertising?

1. Increased transparency & control

Programmatic technology offers a layer of transparency that marketers and advertisers can’t get from regular advertising. Via programmatic advertising, advertisers can see exactly what sites their advertisements are reaching, the type of customer looking at their ad, and any costs associated with the advertisement in real time. Because of this, creating optimizations and quick changes on the fly are able to take place in a much additional efficient and educated way.

 

2. Real-time measurement

Real-time reporting and information measurement is every marketer and advertiser’s dream, am I right? Programmatic provides the ability to measure exactly how a creative, campaign, or overall targeting is performing as soon as the campaign’s launched (although we wouldn’t recommend making any changes for a week or so). Unlike regular advertising such as billboards, print advertisements, digital advertising by way of a publisher, etc. you don’t have to wait until the end of the campaign to get results.

 

3. Greater efficiency

The overall efficiency of digital advertising has greatly improved with the ability to measure how a campaign is running throughout that entire campaign. Real-time measurement, mentioned earlier, allows advertisers the ability to track their campaign and make adjustments and optimizations as needed. Optimizing ensures that each campaign is running at total efficiency, reaching only those ideal targeting customers, while using the budget effectively.

 

4. Greater targeting capabilities

If you’ve heard anything about programmatic, you’ve probably heard the term “targeting” shortly after. With programmatic technology’s elevated flexibility, advertisers can directly reach their ideal consumers for any given goal. Some examples of this targeting are IP targeting (zoning in on a specific IP address-typically used for targeting a specific business or event), geolocation targeting (east/west coast, state, city, zip code, etc.), contextual keyword, and the list goes on. Oh, and don’t forget about the all-important and widely-used retargeting. Initially, only two percent of consumers convert on the first visit to a website. With retargeting, marketers and advertisers are able to continue reaching out to the other 98 percent of their ideal consumer and encourage them to convert.

 

5. Enhanced audience reach

The last major benefit of programmatic advertising would be the potential audience reach. At any given time, there are 3.5 billion people on the internet on average. That’s a potential reach of, depending on targeting parameters, millions of people. It’s always best to narrow that down to those ideal consumers, but nevertheless, the potential reach is not only impressive but instantly trackable. As soon as a display advertisement is seen, advertisers can see just how several impressions were served, who looked at it, where they were located, and so much far more.

 

These benefits of programmatic are just a few of the quite a few that come along with running programmatic advertising. Are you looking for transparency? Do you want to be able to measure the success of your digital marketing campaign as soon as it launches? Would you like more efficiency all around, better targeting capabilities, and also a better reach? Are you looking for much less stress and additional control in your digital advertising strategies? If the answer was yes to any of the above, pull the lever and make the switch to programmatic obtaining.

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